Xavier Caldera

Xavier Caldera arrived in the United States from Venezuela with two hundred dollars and no English. He had a master’s degree in chemical engineering and had worked for an oil company back home. Here, he started at a moving company and worked his way up.

He went on to found Weebble Junk Removal and Hauling, where he built the entire franchise model covering sales, marketing, operations, and finance, then moved into marketing full time. Today he is a managing partner at JUNK-IFY, an agency built specifically for junk removal, dumpster rental, and demolition companies.

Google Ads is his specialty, and his day two session is the longest on the schedule for a reason. Three hours on how the platform actually works, not a list of settings to copy.