Matt & Jojo

Matt and Joni Vick, better known to the industry as Matt and JoJo, run Sonoma Strong Hauling out of Santa Rosa, California. They built the company the hard way, one truckload at a time, and they have been open about every part of it: the wins, the setbacks, and the days that tested them.

They are also two of the most recognizable faces in the junk removal community. Their YouTube channel puts real jobs, real numbers, and real conversations in front of thousands of operators, and it turned a local hauling company into a brand people follow. That is the whole point of their session: branding in this industry is not a logo, it is what people already say about you.

At JUNKLIVE they cover how that brand actually gets built, plus Matt’s own story.